Behind the Scenes @Grocio

TECH: Ruby on Rails; MySQL; Amazon Web Services; various support services.
FUTURE? Probably includes CouchDB or Cassandra. iPhone Apps.
We've tried a variety of things. Some worked well. Some not so well. Advice I'd offer up to other startups - Get good at scaling early. Have a plan. When the time comes you won't have the luxury of time to figure it out. By then you're up to your ears in alligators.